Latest News from Absolute Results
In times of change, a higher level of sales leadership at all sales management levels is needed to navigate the changes, to equip the sales team to thrive and to deliver an acceptable return to the dealer. Effective sales leadership means developing three key leadership characteristics – vision, courage and clarity.
This article, the first of three, outlines the evolution of the retail car business and the various techniques adopted to manage floor traffic. Twenty-five years ago, consumers had to visit a dealer to get virtually any information. Now online enquiries have become the primary source of dealer opportunities.