Who We Are
“In 2017, our 200 trainers trained 16,021 salespeople, helped set 271,485 appointments, interacted with 195,199 customers on the showroom floor, and helped dealers in Canada, the USA, Europe, Africa and Asia Pacific sell 108,858 cars.
The magic of the retail car business isn’t new technology, a sales technique, or a selling system. While these help, the retail car business has always been built on relationships. It’s the quality interaction between a customer and a sales professional who engages the customers, telling them the story of the sale with passion and conviction that drives sales.”
President & Founder, Absolute Results
Our Absolute Leadership
Our leadership team pairs their decades of experience and success with our growing team of sales professionals to help you transform the way you sell cars.
Jeff WilliamsPresident & Chief Executive Officer
Jeff Williams is the President & CEO of the Absolute Results Group of Companies. Jeff has dedicated the last 20 years to helping dealerships, OEM’s, and sales people rethink how they sell cars. He created the Appointment Driven Private Sale Event and believes it's one of the best ways to increase vehicle sales. Jeff personally travels each month helping auto dealers and manufacturers strategically plan marketing campaigns and sale events that drive dealership sales activity. Jeff’s three greatest passions are his four children, his business, and his charity work.
Lorne OlichnySenior Vice President, Corporate Strategy & Absolute Drive
Lorne built his skillsets in business building a national dealer network across Canada in the pool industry. After entering the automotive world, he furthered his career managing several major dealerships which included complex re-branding renovations. Lorne joined Absolute Results to guide and mentor this growing company. He plays a strategic role in direction, hiring, and the company’s charity work, with his most recent assignment, leading the Drive Technology Team. His keen insight and strategic thinking contributes to our winning formula.
Al McCaigGeneral Manager, Canada & USA
Al McCaig moved to Calgary from Ontario with his family in 2007. Al has worked in the fast pace automotive retail industry for 21 years, ever since graduating from university and teachers college in Maine, USA. The teacher college component of his education has become invaluable in his sales management career. Passionate about selling, the automotive industry has been a perfect fit. In his free time, Al enjoys hiking and biking in the summer and skiing in the winter with his wife and two daughters. Grateful for an amazing group of elementary school and adulthood friends, Al enjoys spending time with new and old friends and can make anyone feel welcome!
Keray RobirtisSenior Vice President, Global Sales
Since 2004, Keray Robirtis has been working with Absolute Results in a variety of roles. In August 2015, he and his wife Dawn moved to France where he assumed the new and exciting role of International Sales Director. International growth for the company has continued to expand and in the fall of 2016, Keray became the Vice President responsible for Global Sales.
Larry SmithSenior Sales Director, Asia Pacific
Larry Smith has spent his entire life's work and career in the automotive industry. Starting in sales and having gained experience in every aspect of the retail automotive dealership. Larry had the vision to start a training and consulting company to enhance and improve the auto sales industry in New Zealand. Larry’s current position with Absolute Results aligns his personal and professional goals, affording him the opportunity to work within the retail automotive community and increasing the global footprint for Absolute Results. Living in New Zealand, he is responsible for expanding the Private Sale business for Absolute Results in Australia and New Zealand. Continuing to work and help develop professionalism in Sales Managers and Sales Consultants is very motivating and rewarding.
Brian CoutoSales Manager, Eastern Canada
I have been in the car business since 2003 after graduating from Automotive Marketing / Business Administration at Georgian College in Barrie, Ontario. In these 15 years I've worked with two automotive companies, Mercedes-Benz Canada Inc., and Absolute Results. Before starting with Mercedes-Benz Canada in 2003 and while attending Georgian College, I had two opportunities to work for the Mercedes-Benz head office in Stuttgart, Germany in 2002. After working for Mercedes-Benz for nearly ten years in several roles from corporate trainee, sales and the Pre-Owned Manager at 3 different corporate stores in the GTA, I transitioned from the car business into a family man. I got married in 2013, had 2 beautiful children by 2015 and was assisting my wife with a retail hair salon and beauty supply store. In May of 2015, I read the job description for a ``Trainer`` position at Absolute Results and I knew what my next career would be. Since joining Absolute Results in September of 2015, I've held the positions of trainer, NON FCA Business Development Rep and currently am responsible for Business Development in Ontario and Atlantic Canada for both FCA and NON FCA brands. I love what I do and look forward to continually growing personally and within Absolute Results!
David McKayTrainer Development
David McKay has been in the car business for 27 years. Before joining Absolute Results in 2011, he worked for Mercedes-Benz for almost 11 years—both in the sales and leasing capacity as well as management. Previous to that, David worked in management for Jim Pattison, Toyota and Maple Ridge Chrysler. He's also represented brands such as Ford, Honda, and Hyundai. Today, David's ambition and goals revolve around helping salespeople, Trainers, and Team Leaders, nationally and internationally. He's passionate about helping them understand their own obstacles, training everyone to keep a positive attitude and understand what true work ethic really looks like.
Robert St-GermainSales Director, France
Robert St-Germain joined Absolute Results in July 2013 and has been working as Sales Manager for France and Belgium since August 2015. Robert has been in the automotive industry for 37 years. Starting with changing oil, to Service Advisor, Service Manager, New Car Salesman, Used Car Manager, New Car Manager, General Manager and all the way to owning a GM store for 21 years. His passions are his grandchildren, family, and wine. Whenever you ask him, his answers won't vary.
Paul KeSales Manager, Western Canada
Paul Ke has been in the car business for 31 years. He sold his first car when he was sixteen! Before joining Absolute Results in 2014, he had spent many of his years with General Motors of Canada in both the wholesale and retail side of the business for almost 27 years from the wash bay to GM positions as well as being a decorated GMCL District Manager in both Service and Sales.Paul attained his Business Administration degree from Wilfrid Laurier University and has also worked and lived in both Ontario and BC. Today,Paul’s focus is on growing with his friends both inside and outside of the retail business world as well as enjoying time with his wife and their 3 children. His role is to engage dealers and their staff to assist them in having the knowledge and courage to apply the knowledge for the goodwill of all stakeholders every day!
Philippe FrechetteSales Manager, Quebec
The 3P’s of Sales Event Success
We have 119 full-time staff. They include account managers, graphic designers, data technicians, web specialists, and accountants. That, combined with 200 professional sales trainers, create the ultimate team for sales event success!
Each of our trainers has anywhere between 10–30 years of experience in the automotive industry! As top performing sales managers and sales professionals, their passion for automotive sales transforms sales teams. Little wonder we’re the preferred Canadian vendor for many of Canada’s biggest automotive retailers and work with a number of their international divisions across the globe.
Currently, Absolute Results facilitates over 650 Private Sale Events per month and we produce and mail over 27,000 premium invitations and 73,000 conquest fliers each day! We’ve got the experience to make your event perform!